VR brings dream homes

to life.

Our role

Storytelling & Creative Production Lead

Working closely with Danwood, we developed and implemented a new service built around virtual reality to make the dream of home ownership come true, while at the same time delivering tangible business results.

Danwood is a modern brand that is changing the way people think about house building technology.

Danwood is one of Europe’s leading providers of prefabricated houses and has supplied more than 9,000 homes to customers across many European countries over the past 20 years. Together, we developed a strategy for enhancing the visibility of the new Vision prefabricated house range.

The houses were designed in conjunction with Danish architects and are targeted at buyers in Germany and other western markets. Our aim was to convince potential purchasers to buy houses that have not yet been built.
Virtual reality helped the client reshape their entire business.


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Virtual Reality helped the client reform its entire business.

SYZYGY XREALITIES developed special software which places a customer in the virtual version of a house. For the first time, property development is thus both mobile and agile.

The sales tool was designed for multiple users: a salesperson can enter the house together with the customer, advise them on the spot and also modify the appearance of the house in real time. In addition, the innovative aspect of this VR application was that it wasn’t created solely for visualisation purposes but also to boost sales and drive the business forward.


An innovative VR application that was created not only for visualisation purposes but also to increase sales and improve the business.


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Our services included:

  • Product and service strategy
  • Technology and data strategy
  • UX and design systems
  • Prototyping
  • Software engineering
  • Content and asset management
  • CGI and VR
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