Dirk Lanio starts as Managing Director at SYZYGY Performance

April 3, 2023


Dirk Lanio starts as managing director of SYZYGY Performance. As a proven expert in digital marketing, he is now responsible for the strategic direction, the development of new business fields and models, and will lead and drive the agency together with managing director Dr André Vieregge.


SYZYGY Performance enjoys an excellent reputation in the industry and is a strong driving force for media expertise and performance marketing. I am delighted to be part of this successful team and to be able to contribute to further growth with my experience and to jointly develop innovative solutions for our clients.

Dirk Lanio
Managing Director SYZYGY Performance

Dirk Lanio is an excellent addition to the SYZYGY Performance management team. His entrepreneurial mindset and expertise in digital strategies and campaigns are impressive. We are very pleased to have gained him as an experienced and successful managing director and are sure that he will help to further drive the integration of the performance and digital media services within the group.

Franziska von Lewinski

Dirk Lanio’s move to SYZYGY Performance on 1 April was already announced last year. Lanio has many years of experience in all digital marketing and communication disciplines. He comes from the Hamburg advertising agency Grabarz & Partner.

SYZYGY Performance develops holistic digital marketing solutions for clients such as the German government, Miles & More, Commerzbank and Samsung. In addition to planning and controlling all relevant channels, the agency focuses in particular on filling interfaces through strategy development, consulting and project management. Around 120 employees work at the Hamburg and Munich offices.

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