Munich / Hamburg, 24 January 2023 – BSH Hausgeräte GmbH has assigned the mandate for search engine marketing (SEA) in the Central Europe region to SYZYGY Performance following a pitch. In future, the digital marketing agency will be responsible for the operational management and optimisation of search and shopping campaigns for large and small appliances as well as BSH’s customer service.
The mandate covers Germany, Austria, Switzerland, Hungary and Luxembourg and is scheduled to run for at least three years. The agency will be entrusted with consulting, planning and optimisation of relevant communication channels, primarily in the Google Ads environment, both in the important B2B2C and in the growing D2C segment.
“Syzygy convinced us in the pitch with its holistic approach of brand and performance as well as its data-driven approach. We are looking forward to taking SEA to the next level together from 2023 onwards,” says Sebastian Wetterauer, Head of Digital Marketing and Mediaplanning SDA at BSH.
BSH Hausgeräte GmbH is one of the world’s leading companies in the industry and the largest manufacturer of household appliances in Europe. Founded as a joint venture between Bosch and Siemens, BSH has been a wholly owned subsidiary of the Bosch Group since 2015.
Syzygy convinced us in the pitch with its holistic approach of brand and performance as well as its data-driven approach. We are looking forward to taking SEA to the next level together from 2023 onwards
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Orchestrating the positioning of numerous products and brands in the area of tension between B2B and D2C is a special challenge. We are very pleased that we were able to convince BSH with our many years of search expertise and that we will be able to support them in achieving the right goals in the future.
