Hamburg / Munich, 13 July 2023 – Germany’s largest motor vehicle and service insurer has awarded its SEO contract to SYZYGY Performance after a pitch lasting several months. From August 2023, the agency for digital marketing and media will pursue holistic search engine optimisation for HUK-COBURG that addresses and serves every phase of the user journey. In addition to user experience and conversion optimisation, the areas of technology, local SEO, content strategy and user-centric content creation will play an important role.
With more than 12 million customers, HUK-COBURG is one of Germany’s largest insurers, offering everything from motor vehicle, liability, accident, property and legal protection insurance to private health insurance, life insurance and private pension insurance.
“We are very pleased that we were able to convince in the pitch process and have won the trust of HUK-COBURG. In the future, we will work together to drive holistic, user-centric search engine optimisation for the HUK.de website,” says Julia Weißbach, Head of SEO at SYZYGY Performance.
We will work together to drive holistic, user-centric search engine optimisation for the HUK.de website.
Julia WeißbachHead of SEO SYZYGY Performance