SYZYGY Performance Marketing is expanding its partnership with HUK-COBURG: the specialist agency has won the pitch to manage the SEA account for Germany’s largest motor and property insurer and is now responsible for strategic planning, campaign design and management, tracking, as well as budget management and optimisation. The partnership, which has already covered SEO for the past three years, is now being expanded to include SEA.
By choosing SYZYGY, HUK-COBURG aims to further integrate its search marketing activities and establish a future-proof, holistic search strategy. The focus is on the close integration of SEA, SEO, local and GEO signals, and social search, as well as their interaction with high-reach brand initiatives and other digital channels.
The strong partnership with SYZYGY will make the digital presence more resilient to changes in search behaviour – particularly against the backdrop current of future AI developments in the search market and data-driven management challenges.
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Our objective is to effectively convert demand for our insurance products into measurable, high-quality policy acquisitions, especially for our core motor and health insurance offerings.
At SYZYGY Performance Marketing, an interdisciplinary team led by Bodo Seifert, Head of Account Management, is responsible for the account. The team brings its many years of expertise in the fields of strategy, data insights, SEA, SEO, GEO and search to bear on this task.
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By bringing SEA and SEO together under a unified strategy, we create a consistent search experience across the entire customer journey. In doing so, we lay the foundations for guiding prospective customers towards a conversion in a targeted manner.
About the HUK-COBURG Insurance Group
With well over 13 million customers, HUK-COBURG is the leading insurer for private households, offering traditionally high-performance, competitively priced products. With premium income of around 11 billion euros in 2025, it ranks among the ten largest German insurance groups. Its traditional focus is on motor insurance: with 14.5 million insured vehicles,the market leader in this segment , just as in it is it is third-party liability and home contents insurance . Headquartered in Coburg, HUK-COBURG employed a total of around 12,000 people at the end of 2025.
