Chapter 2
Stereotypes versus reality. Is gender a factor?

March 7, 2023

Let’s start with the basics. No data is suggesting that gender has any impact on the speed with which you acquire and internalize knowledge. If you hear from a young age that men are naturally pre-disposed for science, you start believing that you’re not good enough or that there is a big chance that you’ll fail.

It’s up to all of us to break down those stereotypes and spark girls’ interest in STEM careers and majors already at young age.

For me, it starts with the way we educate our children to get them interested in STEM. This includes creating an environment that overcomes gender stereotypes and encourages girls to discover their interests in the field.

Frank Ladner

In today’s digital world this thought of Frank is not that unrealistic due to the fact that children these days are exposed to technology from a very young age. Like Midori Touahriya (Operations manager – SYZYGY London) describes her children as digital natives. She says – “My 3 years old knows how to speak with Alexa, and my 7 years old already have a computing class in his school.” With technology being an integral part of modern life, children have the opportunity to explore a variety of interests and pursue their passions without the constraints of traditional gender roles.

Perhaps someday this changes will have an impact on future careers, but the status quo is unfortunately still disappointing. Stereotyping in the industry and the conviction that “IT is masculine” is still going strong. It should therefore come as no surprise that many women still have problems believing in their potential. Nadine Ochs highlights that the clue is to support others – “Everyone should be encouraged to do what they feel like doing. Find your profession and practice it with passion. Then you will automatically convince, and it is no longer important what you are, but who you are. And in the end, gender doesn’t matter!”

We are not only responsible for opening the door to diverse talents, but also for inviting them and helping them feel welcome and valued.

Agata Kuich
IT Client Partner, SYZYGY Warsaw

And let’s not forget that our role does not end with scoring mistakes, shortcomings, talking about the need for change. We must come out with initiatives. Not only open to diversity, but also help those people to get in. This is perfectly summed up by Agata Kuich (IT Client Partner, SYZYGY Warsaw) – “I believe that it is our duty to mentor them, help them take their first steps or encourage them to strive for more!”

80% of our thoughts are negative, 95% are constantly repeated. That’s why it’s so important to charge ourselves with positive beliefs, to be a little kinder to ourselves and to motivate and encourage each other o bring out our best selves every day. This is especially true for us women, because we are often our biggest critics.

Kristina Häusler
Executive Strategy Director & Site Manager Munich, SYZYGY Germany

Should we, therefore, fear a scenario where we won’t be hired “because we are women”? Let’s face it – it is still possible! So, if you are ever refused a position without a sensible reason, it just means that you’re better off not working there. If you feel that you were not hired due to intolerance on any grounds, ask those responsible for recruitment for clear feedback and speak up. The more we talk about it and show examples of inequality, the stronger our arguments will be.

Digital marketing is not just a field, it’s a platform where women can showcase their creativity, intelligence, and leadership skills to the world.

Toufic Korban
Account Executive, SYZYGY London
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