Innovationen

Generative Artificial Intelligence accelerates innovation

Generative artificial intelligence (GenAI) heralds a new era for us in the digitalisation and marketing industry. With the help of AI, we are continuing to drive forward innovation in technological advancement.

We use generative AI to increase productivity and quality and to improve digital experiences. We automate routines for our clients and make complex tasks accessible for machine processing. Generative artificial intelligence is used for audience analysis, targeting, data monitoring, marketing automation and software development.

New opportunities for our clients

Generative AI is on its way to becoming a powerful tool with seemingly unlimited applications. We are at the beginning of a highly dynamic development in which we see more opportunities than risks.

Improvements in quality and productivity will increase our efficiency and alleviate labour shortages. The new possibilities for creating digital experiences are leading to new and expanded offerings from the SYZYGY GROUP.

For example, we are using generative AI to make the impossible possible for our client Hymer. Instead of a real photo shoot, we use this technology to bring to life classic car models that no longer exist.

Bringing ideas to life and deepening digital skills

In our blog, we share inspirations, thoughts, analysis and studies on current digital topics, based on creative ideas and shaped by know-how, strategy and courage.

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Investor Relations & New Business Susan Wallenborn
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