Sometimes, digital solutions need a new approach to create something really special. TECH4ALL, a digital inclusion initiative supported by Chinese technology firm Huawei, was able to do just that with creative input from our team in Warsaw. They wanted to show how technology can significantly improve quality of life in the four fields of education, health, environment and development.
For this advert, we created a 3D globe in which the mechanisms and puppet-like animated figures were captured in charming visual images and smooth camera movements. A real movie-like feeling was created, bringing this thought-provoking story to life.
The carefully crafted story unfolds in a lovingly animated world that works like clockwork. The main figure is a tiny robot who visits faraway places and lets the audience see how new technologies can bring about great change. The carefully crafted story unfolds in a lovingly animated world that works like clockwork.
The main figure is a tiny robot who visits faraway places and lets the audience see how new technologies can bring about great change.
The figure, who is also a metaphor for technology, takes us to an African savannah, a hospital, a rainforest and a remote village, changing people’s lives as he goes. On this virtual journey, the animated video highlights how new digital skills improve standards of healthcare, protect the environment and support balanced development. It’s fun to watch the video and see how technology is making the world a bit better.
Reddot Design Award
- Reddot Winner 2021 — Brands & Communication Design
ADC — Art Directors Club
- Silver (Animation / Direction)
- Silver (Release Animation)
- 4 x Shortlist
The One Show:
- Shortlist (graphic realisation)
Spotlight Festival:
- Silver (Animation)
Our services:
- Design & Animation
