BMW Motorrad

Excitement on two wheels.

Anytime. Anywhere.

With Make Life a Ride, BMW MOTORRAD is positioning itself as an adventure brand. This is exemplified by the new digital offering, “Fuel for Life”. The idea is simple: to inject emotion into motorcycling experiences that are accessible to everyone, from motorbike holidays and race training to bike hire that includes route suggestions. So the next adventure is just a click away.

The digital nature of the offering makes it all the more important to convey the passion, enthusiasm and quality of the bookable products in order to win over motorbike fans worldwide.

As their digitalisation and transformation partner, we supported BMW MOTORRAD around the early development of their platform strategy and worked with them to define customer journeys. Building on this, we produced the concept for the user experience and developed the design for the experience scenarios, as well as creating a frontend prototype. Finally, we brought the platform to life with a clear content strategy.

Design of the “Fuel for Life” experience platform

Thanks to intuitive navigation and compelling, dynamic images, the platform really gets users excited about the featured motorcycling experiences.

The Experience Finder helps the user find the perfect experience at a time and price point that suits them, and allows them to book directly with the relevant BMW Motorrad partner.

The Fuel for Life experience platform is a further key element in the BMW Motorrad experience portfolio.

Our services:

  • Strategy and concept development for platform and experience offerings
  • Creation of UX concept
  • Design and frontend prototype
  • Content strategy, creation and maintenance
  • Overall process management
  • International roll-out

Let’s get in touch!
SYZYGY Felix Schröder
Managing Director
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