Mazda Europa

Relaunch of global

brand and product platform.

Our role

Digital Lead

Our approach: In the fiercely competitive and fast-moving automotive sector, we are helping Mazda develop a digital experience that will strengthen its brand image, digitise its services and support its CRM activities. The aim is to build brand loyalty and boost sales.

Digitising the end-to-end automotive journey.
From initial research through to ownership and eventual trade-in, we create experiences that are aligned with every step of the automotive journey.
As Mazda’s long-term global partner, we are firmly focused on the future: we work together to drive innovation in this dynamic environment and create new and better digital experiences for Mazda’s customers.

Global platform.

At the heart of this digital ecosystem is a robust, scalable and global platform that brings together various product groups and CRM systems in order to support Mazda’s sites across over 30 countries and in multiple languages.
The platform plays an increasingly important role in boosting Mazda’s record sales and profits and helps the brand to stay ahead of its competitors.

Dealer Sales App.

At the heart of this digital ecosystem is a robust, scalable and global platform that brings together various product groups and CRM systems in order to support Mazda’s sites across over 30 countries and in multiple languages.

The platform plays an increasingly important role in boosting Mazda’s record sales and profits and helps the brand to stay ahead of its competitors.

Our services included:
  • Strategy and concept development
  • UX and interaction design
  • Wireframes and screen design
  • Prototyping and usability tests
  • Online style guide
  • Content strategy and production
  • Frontend and backend development
  • Agile project execution and quality monitoring
  • Stakeholder and roll-out management
  • Design and development of configurator
  • Comprehensive CRM integration
  • Local support for 22 markets

Intersted?
Let’s get in touch
SYZYGY Felix Schröder
Managing Director
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