Digitising the end-to-end automotive journey.
Dealer Sales App.
At the heart of this digital ecosystem is a robust, scalable and global platform that brings together various product groups and CRM systems in order to support Mazda’s sites across over 30 countries and in multiple languages.
The platform plays an increasingly important role in boosting Mazda’s record sales and profits and helps the brand to stay ahead of its competitors.
Our services included:
- Strategy and concept development
- UX and interaction design
- Wireframes and screen design
- Prototyping and usability tests
- Online style guide
- Content strategy and production
- Frontend and backend development
- Agile project execution and quality monitoring
- Stakeholder and roll-out management
- Design and development of configurator
- Comprehensive CRM integration
- Local support for 22 markets